Through FARMroots, GrowNYC provides business development technical assistance to aspiring and established Greenmarket producers to ensure their long-term viability. FARMroots achieves this goal through three primary programs: the Beginning Farmer, Established Farmer, and Strategic Marketing Programs.
As a Regional Navigator for Farmland for a New Generation New York, FARMroots will provide one-on-one land access assistance to graduates from its Farm Beginning Training Course, including business planning for land access, land visits and assessments, and lease creation and review. Additionally, FARMroots will develop materials to educate landowners on what to expect when leasing to an immigrant farmer, and materials for immigrants in the process of accessing land. Finally, FARMroots will facilitate an NYC-based workshop for traditionally marginalized communities on accessing farmland in the Northeast.